Audience & account mapping
Job titles, seniority, functions, industries, company size and account lists matched to your ideal customer.
LinkedIn Ads for B2B
LinkedIn Ads that reach the people who sign the cheque
LinkedIn clicks are expensive, so targeting and offer have to be precise. I build campaigns around the exact roles, industries and companies you sell to, and measure success in qualified leads and meetings, not impressions.
The problem
Does this sound like your business?
- You sell to businesses, but Meta and Google bring you consumers.
- LinkedIn ads felt expensive and the leads went nowhere.
- Your sales team needs meetings with decision-makers, not more form fills.
What you can expect
Outcomes we work towards
- Ads seen by the job titles and industries you sell to
- Lead forms that capture qualified B2B contacts
- Clear cost per qualified lead and per meeting
- Retargeting that keeps you top of mind through long sales cycles
Scope & deliverables
What's included in LinkedIn Ads for B2B
Your proposal confirms exactly which of these apply to your business.
Lead gen forms & offers
Native lead forms with qualifying questions, paired with offers decision-makers care about: audits, demos, reports.
Ad formats
Single image, document, video, conversation and thought-leader ads, with copy written for B2B buyers.
Tracking & reporting
Insight Tag, conversion setup, CRM hand-off and reporting on lead quality, not just volume.
Process
How we work together
Timelines depend on your scope — we confirm them in your proposal.
- 1
Define the buyer
Who decides, who influences, and what they need to hear.
- 2
Build the offer
A reason for busy professionals to raise their hand.
- 3
Launch
Tight audiences, tested creatives, tracking in place.
- 4
Qualify
Review lead quality with you and refine targeting.
- 5
Scale
Expand what produces meetings, cut what doesn't.
Ideal for
Who this is for
- B2B services, SaaS and IT companies
- Manufacturers and exporters selling to businesses
- Education and recruitment brands targeting professionals
Why Digitize Now
Why businesses choose us
- Hands-on management by a specialist, not a junior executive
- Focus on lead quality and sales hand-off
- Experience with Indian and international B2B audiences
FAQ
LinkedIn Ads for B2B — common questions
Is LinkedIn worth it for a small B2B business?
Often, if each customer is worth a lot. Clicks cost more than on Meta, so we start with a tight audience and a strong offer, and check lead quality early before scaling.
What budget do I need for LinkedIn Ads?
It depends on your audience size and goals. We recommend a realistic test budget in the free strategy call, and your ad spend is paid directly to LinkedIn.
Can you target companies outside India?
Yes. LinkedIn lets us target by country, region, industry and company, so we can run campaigns for international markets.
Works well with
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Digital Marketing Strategy
A clear, budget-aware plan for where to spend first — and what to skip.
Learn moreFree strategy call · No obligation
Let's talk about LinkedIn Ads for B2B for your business
Book a free 30-minute strategy call. I'll review your current ads or website, show you where budget is being wasted and give you a clear plan, whether or not we work together.
- Ad account & funnel review
- Quick wins you can apply yourself
- A clear budget recommendation
